Please see below a summary of key Sun Life updates that may have missed your radar. For additional information, please click on the hyperlink in the title.
Help Clients living with diabetes apply to win big and boost your commissions
Sun Life’s Diabetes Protect to Win Contest, is running from July 1 to December 31, 2025. This initiative not only offers Clients living with diabetes a chance to win $5,000 and a matching donation for a charity supporting diabetes but also gives you the chance to earn bonus commissions!
The Term conversion offer is back!
The Term conversion offer is back! Please review the offer carefully as some details have changed.
From July 1 – September 30, Clients who submit an existing term policy for a term-to-perm conversion may be eligible to receive a cheque valued at three months of their premium or cost of insurance (COI).
More resources can be found here.
Register now: Elevating Women webinar - Earn CE Credits and build a practice that thrives
Women aren’t a niche market — they are the market.
Today, 92% of women are the primary or equal decision-makers in their household.1 Are you doing enough to elevate the financial well-being of women?
Check out these new resources from Sun Life Consulting for practical insights into what you can focus on in your business: The Money Mindset conversation guide Practice Assessment Worksheet Register here for the upcoming webinar on September 4th, 2025 at 9AM PST.
Updated 2025 tax rate cards available
All 2025 tax rate cards have been updated to reflect the most recent changes.
This includes: The 14.5% federal tax rate (previously 15.0%) now applies across all provinces and territories for 2025. This change affects rates up to the $57,375 marginal tax rate (MTR) bracket. Nova Scotia: Lowered the non-eligible dividend tax credit (DTC) and therefore all non-eligible dividends have slightly changed. Saskatchewan: Not going ahead with some tax changes they were planning. Specifically: They won't be increasing the Small Business Deduction limit on July 1, as they had originally planned. References to this have been removed. They won't be changing the DTC, planned to start on July 1. Therefore, the non-eligible dividend rates have been changed. “Last updated date” is set for May 27, to reflect when the Notice of Ways and Means Motion was tabled by the Federal government. Download and save the newest versions of the 2025 tax rate cards.
A reimagined my Sun Life mobile app is here!
The improved app is designed to enhance Clients’ experiences by making it easier and faster to do business with Sun Life.
What's new
Clients can still view their accounts and products, but in the new app they’ll see the following updates: New Home tab: Clients will now land on the Home tab after signing into the mobile app. They’ll see notifications for key actions that require attention, engage with relevant resources and tools and access a snapshot of their overall investment balance and insurance products. Quick action buttons: Clients will perform tasks faster with fewer steps, such as viewing their statements. Protection tab (previously Insurance tab): Clients will access a comprehensive list of their Protection policies with more detailed information. Health tab (previously Benefits tab): Clients will see eligible product-based health services under the Health tab, such as diabetes offerings, helping them better understand the health benefits available to them. Sun Life eClaims now supports individual life and individual critical illness claim submissions
Sun Life eClaims has expanded its capabilities and now supports both individual life and individual critical illness claims. This enhancement provides an intuitive and modernized approach to claims submissions, allowing you to better serve Clients and maximize business efficiency.
What are the benefits of Sun Life eClaims? An intuitive digital experience that accelerates the claims process. A personalized claims dashboard with real-time status updates. Enhanced efficiency and a competitive edge. Superior service for Clients with straight-through processing for individual life claims. Resources - Support materials (guide, FAQs and videos) are available on the eClaims page. Get Started Using Sun Life eClaims
Lumino Health is rebranding to Sun Life
Sun Life is bringing Lumino Health under its parent brand starting this August. This move aims to leverage our brand strength, trust and loyalty. It also creates consistency across programs and services, making it easier for Clients to access health services.
We’re improving the insurance application process for temporary residents
It’s important that all Canadians have access to financial security, including temporary residents. That’s why we’re making it easier for temporary residents to apply for life and critical illness insurance.
Effective immediately, we’ll no longer require immigration documents for most newcomers to Canada who are applying for up to $1,000,000 life insurance or up to $100,000 critical illness insurance. We expect to see a 50% increase in insurance applications for temporary residents, accepted without manual underwriting.
All other underwriting evidence is still required as usual. Clients who have been in Canada less than one year and are over the age of 15, will still need to provide blood, urine, and vitals. Also, an exclusion for temporary residency may still apply for some categories of temporary residents. Review the updated guidelines on Suncentral for more information.
Join us for a special edition of the Sun Life CE Series on September 9
Join us for these upcoming sessions: - Topic 1: Accessing cash value of life insurance - We’ll review tax and non-tax considerations for accessing cash values in permanent life insurance. We’ll also look at policy loans, partial or full surrender, and third-party collateral loans. Using case study examples, this webinar is aimed to help you speak with Clients about additional benefits associated with cash value in permanent insurance.
Date: September 9th, 2025 at 12 PM EST Register here - Topic 2: Charitable giving strategies - Charitable giving strategies can provide meaningful tax and estate planning benefits. This presentation highlights the basics of charitable giving while providing some tangible strategies you can use to help Clients reduce taxes while meeting their philanthropic goals.
Date: September 9th, 2025 at 1:15 PM EST Register here Thank you for your continued support.
Sun Life Western Canada Team, Independent Insurance Distribution | 
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