Sales Strategy

Update

Empire Life boosts return on its money market fund, targeting 4.5%¹

Do you have clients with money sitting on the sidelines or nervous about being invested? Looking for a higher yield and flexibility? Empire Life is temporarily waiving fees to provide new and existing clients with a "safe haven" while allowing them to take advantage of the current market environment.

Safety and return for your clients

High interest rates, inflation and market uncertainty have created a challenging environment and caused many of your clients to seek safer investment options while still wanting higher yields. Until December 31, 2023 the Empire Life Money Market fund will be offering a target annualized rate of 4.5%, allowing you to offer your clients the benefits of segregated fund guarantees and an attractive yield on their investments.¹

To achieve this, the MER in the respective money market fund classes will be reduced starting July 2023 for a period of 6 months ending December 2023. This can help your clients take advantage of the current interest rate environment while helping you attract new clients by offering them a competitive yield until they feel comfortable getting back invested into the market.

See the information circular

Get paid while you wait and give your client an attractive potential return. While the rate boost applies to all Empire Life Money Market funds, new deposits into Empire Life Money Market GIF in a Guaranteed Investment Funds (GIF) contract are eligible for the GIF Growth Commission Bonus Program. Learn more.

When they’re ready, your clients can move into a dollar cost averaging strategy.

Dollar cost averaging can help lessen the impact of market volatility while providing your clients with the opportunity to participate in the market. Get the client flyer.

¹ Available July 1 - December 31, 2023. Empire Life reserves the right to revise and/or cancel this rate at any time.

Segregated Fund contracts are issued by The Empire Life Insurance Company (“Empire Life”). A description of the key features of the individual variable insurance contract is contained in the Information Folder for the product being considered. Any amount that is allocated to a segregated fund is invested at the risk of the contract owner and may increase or decrease in value. Please read the information folder, contract and fund facts before investing. Past performance is no guarantee of future performance. All returns are calculated after taking expenses, management and administration fees into account.

FOR ADVISOR USE ONLY