To help you offer better, faster service to your clients, Empire Life is committed to increasing the number of automated underwriting decisions and improving policy issue times for your clients' life and health insurance applications.

That's why we've implemented an improved application process for juvenile life insureds (aged 0-17). For users of our award-winning Fast & Full Life App, the new "juvenile experience" offers benefits including:

Check out the new demo video to see the new "juvenile experience" in action:

Over 80% of our juvenile applications are currently issued within 1 day².

The new process is expected to increase the probability of auto approved applications and make the process EVEN FASTER!

Interested in learning more or want to schedule your own live demo?

Please contact your Sales Centre Team at 1 866 894-6182 or by email at salescentre@empire.ca.

Test drive the new juvenile application using our

Kid Start whole life insurance strategy

Kid Start leverages the tax advantages of individually owned life insurance to help your clients give the next generation a financial head start in life.

Pair Kid Start with 10 or 20 Pay EstateMax^® participating life insurance to take advantage of highly competitive total premiums and access to guaranteed cash surrender values that can be used by the child³ to help pay for their education, a first home or even to start a business.

To learn more about Kid Start and to access marketing resources, including a client-friendly walk-through video, please visit our website.

¹ Cases that are approved without a referral to underwriting
² Time to issue contracts based on Fast & Full Life Application that use eHQ, are “auto-approved”, eContract delivery is selected and owner(s) and life insured(s) validate email addresses when application is signed. Empire data on file from January 1 to 15, 2022
³ Cash Value Savings are a portion of paid premiums for Whole Life Insurance that is set aside by the company for investments. These funds may be accessed through a policy loan (standard interest rates will apply) or by surrendering all or part of the policy. Any portion surrendered will reduce the Death Benefit accordingly. Any cash value withdrawn from the policy, if taxable, is taxed in the hands of the owner. Please see policy contract for more details. Withdrawals may reduce value, assuming payments are made; a policy loan carries more risk.

FOR ADVISOR USE ONLY. NOT FOR DISTRIBUTION TO THE PUBLIC.

The information in this document is for general information purposes only and is subject to change without prior notice. Empire Life assumes no responsibility for any reliance made on or any inaccuracy in the information contained in this document.

Policies are issued by The Empire Life Insurance Company.