Currently, Empire Life is the only insurance company in Canada that offers a death benefit guarantee (DBG) reset on a GIF 75/75 contract (75% maturity/75% death benefit). The product offers an annual automatic DBG reset on the anniversary date, up to age 80. Now, let's put that into perspective:

GIF 75/75 @ any other insurance company in Canada:
Initial investment: $100,000
Initial death benefit: $75,000
Market value after 10 years: $200,000
Death benefit after 10 years: $75,000

GIF 75/75 @ Empire Life:
Initial investment: $100,000
Initial death benefit: $75,000
Market value after 10 years: $200,000
Death benefit after 10 years: $150,000 = $200k x 75% ===>This is the power of resets! 

The DBG reset feature is built into all of our GIF options (GIF 75/75, 75/100, 100/100). Now, let's look at the total cost of some of our most popular funds:

*HNW pricing: Householding allowed; available in FE, LL, DSC, NL, F-Class