September 27th, 2016

Are you ready for the Empire Life New Product line-up changes coming in October?

Starting October 15th, we are introducing two new life products. Optimax Wealth, a new par plan designed to offer higher early cash values and Solution ART, a term plan offering extremely competitive pricing for those with temporary needs. To accommodate these new products in our line-up we will also be discontinuing three products currently sold in our line-up today. Details of the transition rules for our discontinuations and an overview of our new products can be found by clicking the link to our information circular.

Empire Life Voted Most Innovative in 2016!

In a recent industry survey, Empire Life was ranked “most innovative” by industry peers. Our success in becoming a leader in innovation includes our work transforming the digital market for life insurance.  Learn more.

Simplify your estate with an Empire Life Guaranteed Investment Fund Contract

Unlike other investments, benefits paid from a segregated fund contract such as an Empire Life Guaranteed Investment Fund contract can bypass your estate upon death. Proceeds can be paid directly to your beneficiaries without being subject to the estate administration/probate process and associated taxes or fees. This allows you to leave a legacy to your heirs quickly, privately and cost-effectively.        Learn more. 

Pricing Changes

Effective October 15th, 2016, new rates for EstateMax 20 Pay and EstateMax 100 will take effect. These new rates and policy values will improve the overall competitive positioning of our EstateMax Participating Whole Life product in our core target audience segments. Details of this pricing change can be found by clicking the link to our information circular.

Investing is more than a science…

Emblem Portfolios and Emblem GIF Portfolios deliver tactical asset management, transparency and downside protection. Discover how Emblem brings together the art and science of investing. Learn more.

Illustration Software Changes

In Early October, we will be releasing the latest version of our illustration system software: Envision Plus 10.6.  With this release we will be completing the move from two illustration systems to one! You will be able to illustrate combinations of all of our products on one system and one illustration report. For the full details on this update, please click the link to review the information circular.

Changes coming to the Life and Health Insurance Application

Empire Life is pleased to announce changes coming to the Life & Health Insurance Application (D-0082) as well as other applications. Please review this Information Circular for more information.

Non-Face-to-Face sales

In 2014/2015, we introduced the Non-Face-to-Face (NFTF) process for both our Fast and Full and paper applications, respectively. Information Circulars 2014-14 (FNF) and 2015-25 (paper) outline the NFTF regulatory requirements and business rules that support the NFTF process and must be adhered to. We monitor compliance by conducting follow-up customer telephone surveys.

The recent survey, conducted in June 2016, demonstrated that there are opportunities to improve adherence to the required process. Please review Information Circulars 2014-14 and 2015-25, or the Fast & Full website (Helpful Resources), to ensure you are familiar with the eligibility requirements for ongoing participation in the NFTF program.

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Tip of the week

Did you know that we accept faxed copies of investment applications for segregated funds policies? You no longer need to send us the originals.