In our on-going commitment to provide competitive pricing and help make life insurance affordable for your clients, we are pleased to announce new rates for our Solution 10 and Solution 20 term life insurance.

Effective February 1, 2016, these new rates will significantly improve the overall competitive positioning^* of initial premiums for Solution 10 and Solution 20 in our key target audiences.

What can you expect?

For more details, including transition rules, check out our information circular. 

Our insurance sales illustration system has also been updated to reflect the new term life insurance rates for Solution 10 and Solution 20 and Envision 10.3 is now available.

 Need more reasons to choose Empire Life for term life insurance? 

• Term Exchange Program - within the first 5 years of issue, you can convert your Solution 10 coverage to a Solution 20 coverage without evidence of insurability^***
• Change to level premium –  the last renewal premium occurs on the coverage anniversary between insurance ages 76 to 85 for Solution 10, and insurance ages 66 to 85 for Solution 20, with premiums remaining the same until insurance age 100 at which time the policy becomes fully paid-up.
• Fast turnaround times using Fast & Full – 43% of all submitted Fast & Full Life Apps. were settled in 10 days or less^**** 

Mike Stocks
Vice President, Insurance Marketing

^*Rankings are based on LifeGuide quotes dated January 4, 2016, comparing old and new Solution 10 & 20 initial premium rates with the initial premium rates of 20 other term products.
^**On average, 2% reduction in initial premium rates for Solution 10 and 3% for Solution 20 for all Bands, ages and gender
^***Some conditions apply. See Term Exchange Program flyer on empire.ca for details. Program may be modified at any time.
^****Based on Empire Life internal audit December 2015.