Canada Life 2023: A year of enhancements to help you grow your business
Submitted by Brett on December 14, 2023 - 9:00am
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PDF version | View in browser | Afficher dans le navigateur | |  | | | | | As the year draws to a close, here are some of the top highlights from 2023 where we delivered on our promises to help grow your business, provide top-quality service to your clients, and give the value you're looking for in your go-to carrier for insurance solutions and support. |  | Products and programs
- Canada Life My Par Gift™ – A first-of-its-kind participating life insurance product designed for charitable giving.
- Insurance Live! – Canada Life's third annual signature individual insurance event for engaging discussions with industry experts. This year's event featured the first ever live announcement of the 2023 Dividend scale.
- Elevate – Our unmatched large-case support is available to any cases with 25k and over, whether its your first policy with Canada Life or your hundredth.
- Tax and Estate Planning Group – Support, strategies, webinars and more were offered throughout the year to help with your complex cases and deepen your insurance knowledge.
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|  | Offers and pricing
- Critical illness savings – The 5% reduction in premium on new, qualifying Canada Life LifeAdvance™ critical illness insurance policies was extended and remains available.
- Term and universal life reprice – New rates for universal life insurance level cost of insurance in the spring and new rates for Canada Life My Term™ in the fall.
- Canada Life insurance bonus – Introduced in September and running into 2024, you can get more while helping clients with their life insurance needs.
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| | Tools and resources
- Canada Life Illustrations – Our web-based illustrations provides an industry-leading experience in illustrating new participating life including My Par Gift, term life, critical Illness, and disability insurance products. It also offers in-force illustrations for participating life polices and a growing number of sales strategies to meet your client's complex insurance needs.
Watch for the addition of universal life insurance in 2024 to round out our suite of insurance products available on Canada Life Illustrations. - Financial facts – We continue to offer the gold standard in the transparency for the Canada Life combined open participating account.
- Investing with conviction series – Industry-leading performance and insights into the Canada Life par account investment strategy designed to meet our commitments, drive stable returns, lead foreign content exposure and outperform certain benchmark indicators.
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