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Understanding Empire Life's Participating Account

With the market volatility in 2022, clients are more than ever focused on guaranteed returns. Empire Life's Par Fund has a stellar record of consistent returns in up and down markets.

In such times, it is important for clients to understand the benefits of participating life insurance as an asset class and as a risk management tool. To fully appreciate participating life insurance, it is important to understand the product's key funding mechanism: the Participating Account.

Watch the replay of the accredited webinar 'Understanding Empire Life's Participating Account' to learn more about key product features, dividend scales, and particularly, the Participating Account's underlying investment components and strategy.

Now available!

Multi-Strategy Q2 Advisor Holdings Update

Dave Paterson, Portfolio Manager, shares the holdings allocations of the Empire Life Multi-Strategy GIFs at the end of Q2 2022. See the percentage of allocations by cash, equity and  fixed income. Take a deeper dive into the passive, smart beta and active equity holdings at the end of the quarter. Stay up-to-date on Empire Life's Multi-Strategy portfolios with the Q2 Holdings Update for Advisors.

Paul Holba, CFA, appointed as Senior Vice-President and CIO for Empire Life Investments Inc.

Empire Life is pleased to announce the appointment of Paul Holba, CFA, as Senior Vice-President and Chief Investment Officer, effective July 4, 2022. Paul also joins the executive leadership team of parent company The Empire Life Insurance Company (Empire Life).

With over 20 years experience in the Canadian investment industry, Mr. Holba has deep knowledge of the investment and insurance sectors and has proven himself as a highly respected and engaging leader within the company and the industry. Under Paul's leadership, the ELII investment management team will continue its focus on performance through investing in attractively valued, high-quality businesses with an emphasis on downside protection for our customers and institutional investors.

The Empire for Life® Loyalty Program rewards your clients for staying invested with us1

We are pleased to inform you that some of your clients own an eligible Empire Life segregated fund contract that as of its 10th anniversary will qualify to receive a credit equal to 5% of the annual management fee for the eligible contract as part of the Empire for Life Loyalty Program2.

We have communicated the upcoming annual management fee credit to eligible clients in their June 2022 semi-annual statement. Download the advisor information package and share the news with your clients!

1 Empire Life reserves the right to change the terms, or cease offering, the Empire for Life Loyalty Program at any time without prior notice. The Empire For Life Loyalty program was launched on January 9, 2012. To qualify for the management fee credit, eligible Empire Life segregated fund contracts must meet the program requirements; see your Information Folder and Contract Provisions for details on the program.

2 Contract owners must have owned an eligible Empire Life segregated fund contract continuously for 10 years after the program launched. Eligible contracts include: All Empire Life Elite Investment Program, Elite XL Investment Program, Empire Life Class Segregated Funds, Empire Life Class Plus 2, and Empire Life Class Plus 2.1 contracts. Empire Life Guaranteed Investment Funds (GIF) contracts issued between November 1, 2014 and May 28, 2018 are also eligible for the program.

Empire Life June 30, 2022 Investment Statements

The Empire Life June 30, 2022 Investment Statements are available online and hard copies were mailed to customers beginning July 20, 2022. Customers registered for MyEmpire online who have opted in for electronic statements (eStatements) will not receive mailed copies and instead will receive an email notifying them to login to their account. Advisor copies of all customer statements will be available through the Advisor Dashboard / Business Centre. Our advisor Online Statements feature allows you to conveniently download statements as Individual (single policy) or Bulk (all policies in a .zip file).

For additional information about your customer's statements, please see Information Circular 2022-11.

Updated Empire Facts now available!

Empire Life fund facts are now available with updated financial information as of December 31, 2021, please visit the prices & performance page to download the latest documents. You can now create a custom fund fact booklet by simply selecting your funds and clicking Download Fund Facts.

Empire Life insurance claim metrics 2021

In 2021, we prospered in many areas including helping customers by being there when they needed us most by paying out $220 million in total life insurance death benefits. We also achieved a 99.4% claim rate with an average processing time of only 3.5 business days.

Incorporating Inflation into Financial Planning

A properly structured financial plan can help provide direction, options, peace of mind, and predictability. It can help
you understand the impact of inflation over time on your ability to reach your goals and do what you want to do. Check out and share this infographic.

eVision gives advisors a better way to run illustrations with no downloads required

"Our vision was to enhance the insurance illustration process to continue to improve the digital life insurance application process," says Mike Stocks, Vice-President and Chief Marketing Officer, Retail. "The eVision Insurance Illustrator™ ('eVision') builds on the success of our familiar Envision web and desktop versions that advisors have used for years and adds additional features based on their feedback."

With a focus on modern, usability design principles, the in-house development team focused on eight major improvements to streamline an advisor's ability to run illustrations. eVision utilizes a mobile-first, responsive web platform that is directly integrated with the popular Fast & Full electronic life application process.

The BIGGER eBundle Bonus is extended until September 30, 2022!

Until September 30, 2022, you can keep earning 15% or 20% more FYC by submitting new life and health insurance applications using the Fast & Full Life App when clients select and complete the Electronic Health Questionnaire (eHQ) and choose and receive eContract Delivery as compared to submitting paper applications and receiving a paper contract.

Guaranteed Life Protect maximum coverage increased to $50,000 for ages 51-75

We are pleased to announce that we are increasing the maximum Life insurance coverage amount on our non-participating, guaranteed issue, permanent life insurance product Guaranteed Life ProtectTM to $50,000 for ages 51 to 75 on both Fast & Full and paper applications. Now, all ages from 40 to 75 will have the same maximum coverage amount of $50,000, making it simpler for you to recommend the right solution to your clients.